Onground Color Theory

Description

Problems in an individual piece tend to fall within these five categories:

inconsistency of style, idea, or feeling failure to determine basic structure tendency to ignore negative space, inability to develop value range and transitions, failure to observe accurately."

From Critical Assessment from Drawing, A Contemporary Approach 4th Edition Betti/Sale

This project deals with negative space and composition through dealing differently with a common positive form: text.Text/typography is often placed into a composition as if it weren't a graphical element - a designer may shift gears and start thinking about writing, or reading when they leave the image and start placing text. In fact, type works like anything else - it's a compositional component.

In this exercise, we break from preconceptions about legibility and traditional typographical form and allow the letters and numbers to combine, mutate, evolve into a new shape that is equal to the negative space, as important as any art mark or stroke. The colors must be cool. Blues, blue violets, blue greens. We created a project using warms previously. Now push the limits/try your hand at cools. Extend your range. The text forms must be illegible, unrecognizable, new, mutant.

The project must be submitted in a clean unscratched jewel case. It must be perfectly crafted. Take an existing insert out of the case, use it as a template. Make sure edges are perfectly cut, trimmed, folded, and that there are no gaps or spaces. Use good quality paper for your printout (glossy, photo paper). No late subs. Media open.

Student Gallery

	Claudia Chavez
	Emerlito Tanciatco
	Taylor Johnson
	Josh Michelson
	Angie Chan
	Geoff Hill