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todd german
digital media 4 - video
tgerman@uno.edu
http://eilab.fa.uno.edu/
www.junglelogic.tv
current projects:
www.humidityskateboards.com
www.neeca.com
ORSP
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- borrow camera
- generate ideas
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- shoot film
- create intro site
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- upload footage and transfer it
- begin editing process
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- prepare for midterm
- redo site
- edit video
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| 03/13
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- midterm
- present scraps
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---------------------<back
TBA
[2] Micro/Macro Readings ---------------------------------------------------------------------------------------------
Refering to Anderson's map of New York p37
1. Detail cumulates into larger coherent structures
2. Detailed and complex information can lend itself to simplicity in its
reading
3. A most unconventional design strategy is revealed: to clarify, add detail.
A critical and effective principle
of information design: panorama, vista and prospect deliver freedom
of choice derived from an overview, a capacity to to compare and sort though
detail. p38
Universal visual experiences,
rooted in human information-processing capacities. All of us have stood
on a hill or building and looked out onto a cityscape, vista, panorama,
teeming with information, condensed
into a city/landscape.
Note the list of descriptive adjectives, top of page 50.
It is not how much empty space
there is, but rather how it is used. It is not how much information there
is,
but rather how effectively it is arranged. p50
Questions/Discussion
1. Who said "God is in the details"
?
Mies van der Rohe
2. Analyze one of your designs. How much empty space is there? Describe
the figure ground
relationship and how it addresses the issue of the virtual space of the
computer monitor.
there is a lot of empty space..which is fine..
b/c not every webpage should be cluttered with information..
SPACE HOGS!
3. What kinds of macro/micro relationships exist in your work?
not many now.. but soon will as a class
project
TOP
| (Escaping
Flatland) ------------------------------------------------------------------------------------
1. How can you (or have you) enhanced the dimensionality
and density of information in your work? (Note: Information is not
limited to data.) 2. What principles govern your design? How do you
critique your work and decide what is successful, what is better? 3. Where in your work does art intersect with design? 4. How do you feel about the statements Tufte makes
on page 1 concerning Flatland? 5. Tufte's goals are "to increase (1) the number of dimensions that can be represented on plane surfaces and (2) the data density (amount of information per unit area)." Are these your goals as well? certainly, although not achieving the goals as well as the given examples. 6. Note: pg 15: "Nearly every escape from flatland demands extensive compromise..." noting on that.. what is truly remarkable is the fact that some of these escapes drawn on 2 dimensional surface are still nearly impossible to read after studying it for 15 minutes or more.. but visually they are impressive charts holding a mass of information where compromise sounds light. 7. What is the "grave sin of information design"? Pridefully Obvious Presentation. (p16) Is your work too obvious? Are there elements that clash or stand out that should be muted, toned down? actually .. its very colorful.. some might agree it could use toning.. TOP 8. The advantage of "small multiple" is
the economy of perception(p29); "once viewers decode and comprehend
the design for one slice of data, they have familiar access to to
data in all the other slices." "Multiplied smallness enforces
local comparisons within our eyespan..."(p33) How can you utilize
small multiples in your work? 9. Tufte ends chapter 1 with a warning about
"false escapes from flatland...pretend dimensions...fooling around
with information." How do you decide if you are guilty of this?
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1. Confusion and
clutter are failures of design, not attributes of information
2. 1 + 1 = 3 or more
3. What matters is the proper relationship among information layers. The
visual relationships must be in proportion and harmony to the substance
of the ideas and data conveyed.
4. Use an implicit grid, Tables should not look like nets
5. Note the rules of color pg 58
6. Note more color rules pg 63
_____________________________________________
Questions/Discussion
1. What is your color scheme and how is it applied
to define space and separate layers in your composition?
my color skeme uses a variety of soft colors.
i applied the colors to various levels of almost random ordering of my components.
i used differnt amounts of grey(in several shades) for the empty space to
provide a neutral ground for the freeq wave-depleted eye
2. Observe your negative space as an object - the space between two elements
becoming a third. Is it harmonious and in proportion to the other positive
forms?
yes
3. Count the number of layers used in each design. Can there be more? less?
Is your space flat or deep?
there could be more.. and less. space is flat and
deep.. a compromise of dimension and space.
TOP
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