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Student Client Descriptions

Christopher Williard

20 Aug 06 7:14 PM MST
Chris Client Assignment,

Author: Chris Williard
Date: August, 20th, 2006
Subject: Client Creation Assignment
Brand: Dragonfly Designs

COMPANY DESCRIPTION:
Dragonfly Design is a small design studio located in Camp Hill, PA. It specializes in vector based artwork for printed media such as posters, business cards, and brochures. Other services available include logo, t-shirt, CD, and decal design.

MISSION STATEMENT:
“To offer superior quality graphics to our clients at competitive prices and provide outstanding customer service.”

COMPANY HISTORY:
Dragonfly Design was formed by Jeremy Brewer and Robert Sills. The two partners met while working at a local copy center. Both had design related degrees, but could not find steady employment. Over the next three years, the two collaborated on many customer projects. Their dedication and quality workmanship gained them a large following of loyal clients. In 1999, Jeremy and Robert decided to form their own design studio. Currently, they design for several notable clients including the Millennium Music Group, Black Dog Motorcycles, Crosswind Consultants, the John Harris Group, Allenberry Playhouse, and the Whitaker Center.

FUTURE DIRECTION:
Dragonfly Design hopes to grow its business by securing larger accounts through strategic advertising and reputation. More services will be introduced in the near future such as web design and animation. There is also talk of expansion and possibly the addition of another designer.

PROJECT DESCRIPTION:
The John Harris group is interested in a demo CD to promote a newly signed act called Preston’s Lament. The CD will be a sample of five songs from their upcoming release, “Discarded.” This job is extremely important because of John Harris’ connection to the Millennium Music Conference. Dragonfly Design is being considered as the permanent designer for all the conference graphics. This account would result in a substantial increase in revenue and provide excellent publicity for the business.
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Robin Richardson

20 Aug 06 4:01 PM MST

COLTON’S RESTAURANT GROUP, INC. (CRG)

COMPANY DESCRIPTION:
CRG is franchise company for a chain of full-service, casual steakhouses with an American West theme. Colton’s Steak House & Grill restaurants are located in Arkansas, Missouri, Mississippi, Tennessee, and Nebraska. CRG sells franchises to restaurant operators. Their job is to provide menus, marketing materials, operations guides, and other materials needed to run a Colton’s, as well as give guidelines on the décor, recipes, management and other aspects of the business so franchisees are able to keep to the standards required to keep using the Colton’s name and other trademarked property.

MISSION STATEMENT:
“To provide a restaurant concept that is a dominant regional player in the casual steakhouse segment know above all for great tasting food, outstanding service, and a lively atmosphere.”

COMPANY HISTORY:
Colton’s Steak House & Grill just celebrated the 10-year anniversary of the opening of its first restaurant in Conway, Arkansas. CRG was the founding company, and, until recently, about half of the Colton’s locations were company-owned. Today CRG’s objective is to sell the rights to use the Colton’s name and concept to owners who will run their restaurants to Colton’s standards. As a franchising corporation, it is their responsibility to provide franchisees with the materials and support they need for success.

FUTURE DIRECTION:
CRG will continually looks for better ways to serve its franchisees by providing effective marketing materials, continuously looking for new menu items, offering materials to assist in the profitable operation of a Colton’s Steak House & Grill. Currently there is a web site that restaurant managers can access to download forms, handbooks, etc. This CD project will be an additional resource for new franchisees.

PROJECT DESCRIPTION:
This CD will provide new Colton’s franchisees with starter materials they can use to help run their restaurant. Most of these materials are not specifically required but are offered as a helpful option. The CD will have all the employee handbooks, operations manuals, forms, sample advertisements and other marketing materials, and spreadsheet application that can be used to track sales, product mixes, cost of sales, labor cost, inventory, tip reporting, etc.

CORPORATE IDENTITY:
CRG represents the business side of the Western-themed steakhouse concept it sells and supports. The CD cover and insert should convey not only the feel of the restaurant itself but of the company culture, its professionalism, and its determination to help franchisees succeed in their markets.

Jennie Posthumus

19 Aug 06 2:40 PM MST
Client: Blind Alley Productions
Project for Client: Way of the Wicked CD for Marketing

1. A brief description of exactly what the company does.
2. What is the mission statement of the company?
3. What is the company's history?
4. What is the future direction that the company wants to take?
5. In the overall plan of the company, where does the project you are working on fit?

1. We are a movie production company. We write, produce, direct and film motion pictures and short films with the intent of selling them for distribution in theaters and/or video sales.

2. To develop and create quality video entertainment for people to enjoy. The current project is entitled "Way of the Wicked", which is geared toward the 16-35 year old demographic.

3. We are a newly formed company, comprised of people with over 30 collective years experience in theater, as well as movie and video production/directing, acting, writing (screenplays and novels), game development, graphic design and computer generated media.

4. Our goal is to continue to make better and better video entertainment utilizing as much as possible the vast pool of talented people and resources in the Virginia area and in tandem with people and companies in the entertainment industry.

5. This is our first major project, and Ms. Posthumus is helping us develop marketing tools, business logos and a package to present to potential investors on the current project, Way of the Wicked.

Other Information:

It is my goal to create a CD that can be used for distributing during Blind Alley Production's marketing campaign. When the package is complete, I will have a design that can be used either with digitally rendered figures or with actual shots of the actors in full make-up after filming begins next spring/summer. I will be conferring with the client via email as well as phone and person to garner the information required as well as decide upon a design that will satisfy everyone involved (including my classmates and instructor). My ultimate goal is to create a complete package: CD for marketing, teaser poster, theatrical poster, and any other type of promotional material possible. I will be attempting to achieve an image for CD package that can be interchangeable with the rest of the promo materials I will be creating.

The style I will be aiming for is a medieval/fantasy/gothic style with overtures of decadence. The color scheme will be on the dark side due to the content of the movie and to keep with the theme. The font I will be using will either be a script or black letter or perhaps a combination of both.

Adam Buttacavoli

18 Aug 06 11:17 AM MST

I chose Trustkill Records as my client, and from that I will be designing for the band 18 Visions.

1. Trustkill is a small independent/major record label. It mainly carries bands of the punk/metal//emo genres. They are a privately run label, without all the nonsense found in the large corporate record companies.

2. Trustkill's mission statement is basically "Everything the major labels want... but can't have." Simply that means to have personal contact with the listeners and bands a like. They want to be the down to earth guys who love music, jst like their listenership.

3. Trustkill has been in existence for 10 years, recently celebrating the anniversary. Over the past decade, the label has risen out of a college dorm-room into a world famous independent music source. Trustkill has attained authoritative status in the worlds of , punk and emo. A wide network of fans developed and Grabelle managed the busy mail order while attending law school at Syracuse University. Trustkill would go beyond the local scene and sign groups from around the country. Today Trustkill Records has genre-defining artists, fulltime employees, a state of the art street team, is the main sponsor of Hellfest (an annual rock festival), a brilliant webstore, tremendous credibility, devoted fanbase, and everything else the majors want... but can't have.

4. The label wants to become even bigger and sing more and more bands. They want to become known as the premiere label for the metal/punk/harcore/emo scenes.

5. The band I will be working for is one of the original bands on the label and one of the most well known. They have long been established in the scene and have released numerous records over the years. They have also been hailed as one of the top bands in their genre. So Trustkill places much of their resources behind these guys just based on their long run in the business thus far.

http://www.trustkillrecords.com
http:www.eighteenvisions.com

Michael Dorland

21 Aug 06 1:09 AM MST
Company: Parsonics (The Alan Parsons Project)

In the mid 1970’s when Alan Parsons first started recording his own music instead of simply engineering and producing albums for he likes of Pink Floyd and the Beatles, he initially signed with Mercury Records. The next album he did and all the rest of them up until the name of the group changed from the Alan Parsons Project to simply Alan Parsons, were with Arista. Once Alan split with Arista he started his own company, Parsonics. Currently the company is focused entirely on the handling of the Alan Parsons image as well as albums, promotional material and quality checking of material that Parsonics has licensed out.

Currently Alan’s latest album “A valid path” has not been released by Parsonics, it has been released by other third party companies. Also looking over their site (http://www.alanparsonsmusic.com/home.html ) I was unable to find the mission statement. It is fairly obvious where the company is heading and what major selling points are there at their web site.

The history of the company grows from Alans early engineering work on albums like Pink Floyd’s dark side of the moon and the Beatles “Abby Road”. In 1987 there was an issue with Arista that eventually resulted in them only releasing older songs in compilations even up to today. New music from Alan needed to have a new home. At this time Alan developed Parsonics, and while some new albums are still being distributed or hard coded, they still a use Parsonics as the main source of information.

Currently Parsonics has acquired the rights to all their photographs and album covers. They want to move in and take over Parsonics and have the people who are here has some sense of today. Parsonics also want to begin working on a greatest hits and other compilation albums that will counter Arista’s sales and allow them to do a similar disc but with newer songs from the non-Arista albums such as “Try anything Once”, “On Air” and “The Time Machine”.

The current Project plan is to construct a comprehensive song compilation album featuring songs from the original Arista albums, the newer cds and dvds, and original boxes. The main focus on this project is keeping a similar but very different flavor of design. All the while making sure the style does differentiate from the images need to be optimized.